jueves, 9 de agosto de 2012

The logo illness

While branding is important, there comes a time to some companies when the use of their logo in garments or accessories becomes a problem. Ask Louis Vuitton's lawyers.
Luxury brands using excessively their logos in the past soon attracted plagiarists, and with low quality materials, poor techniques and shameful salaries (the worst part, because often we find children working in awful conditions) they started making the world known replicas.

The brands suffered by selling less, but also, because their models soon became associated with vulgarity, as it became obvious the masses couldn't pay for the bags they were carrying. Think about it, when you spot an LV monogram in the street you don't believe immediately that it is genuine.
Other brands suffered when unwanted clients made their logos part of their distinct apparel, think about drug cartels wearing Ralph Lauren.
Brands with lower prices are also having trouble with copies. A big example is found in the american style T-shirts from Hollister and American Eagle. Their classic designs get stolen or copied and sold in street markets affecting terribly the brand's income.
There is a huge misconception in less informed fashionistas right now. Wearing luxury or just nice brands is not a synonym of logos. In fact, logos have hurt so much luxury brands that they focus on other design elements now. Like the monogram variations LV has been doing in collaboration with other artists.
Another clear example is Coach, that after years of PVC bags covered in C's they're launching the Legacy Collection, focused on going back to their roots with smart designs in leather and only one small C. This is why Coach was loved from the start.

What is the point on wearing something you can't afford? Of showing off a logo? To me being nicely dressed has little to do with brands or money, but with design and creativity, and most important, with responsability.

Aunque la identidad de una marca es importante, llegan momentos en el que el uso de logos en prendas y accesorios se convierte en un gran problema para las compañías. Pregunten a los abogados de Louis Vuitton.
En el pasado, las marcas de lujo que usaban excesivamente sus logos para distinguirse atrajeron a plagiarios, y con materiales de bajo costo, malas técnicas y sueldos miserables (la peor parte, porque muy seguido se encuentra que hay niños trabajando en terribles condiciones) empezaron a producir las mundialmente conocidas réplicas.

Las marcas sufrieron por vender menos, pero también porque sus modelos pronto fueron asociados con la vulgaridad, pues era obvio que las masas no podían pagar las bolsas que llevaban. Piénsalo, cuando ves el monograma de Louis Vuitton en la calle, no crees inmediatamente que sea genuino.
Otras marcas sufrieron cuando clientes que no deseaban tener convirtieron sus logos en parte de su atuendo distintivo, por ejemplo, los jefes de cárteles con Ralph Lauren.
Marcas con precios más bajos también tuvieron problemas de copias. Un gran ejemplo lo encontramos en las camisetas de estilo americano de Hollister y American Eagle. Sus diseños clásicos son robados o copiados para venderse en tianguis, afectando los ingresos de estas marcas.
Hay una idea falsa entre los fashionistas menos informados. Usar marcas buenas o de lujo no es un sinónimo de exponer logos. De hecho, los logos han lastimado tanto a las marcas de lujo, que ahora se enfocan en otros elementos de diseño, como las variaciones al monograma que LV ha hecho en colaboración con otros artistas.

Otro claro ejemplo es Coach, que después de años de hacer bolsas de PVC cubiertas de C's, esta temporada lanza Legacy Collection, enfocada en volver a sus raíces con diseños de bolsas de piel, y que sólo llevan una pequeña C. Fue gracias a eso que Coach tuvo éxito en un principio.
¿Qué caso tiene usar algo que no puedes pagar? ¿de mostrar un logo? Para mí, vestir bien tiene poco que ver con marcas o dinero, sino con diseño y creatividad, y lo más importante, con responsabilidad.

56 comentarios :

  1. thanks for your comment, I love your blog, please let me know if you want us to follow each other please...

  2. Interesante blog Natalia! gracias por tu comentario, estamos en contacto. x


  3. I'm actually guilty of buying a few knockoffs... but I do love my real Coach :)


  4. Branding for someone is really important, but I'm not the one who loves branding and monograms so much. I think quality and the design itself should always go first!
    Amy x

  5. I'm going to go a bit out of topic and say those gucci flats are SOOOOOOO CUTE!! I don't mind the logo on them :)


  6. this is a very nice post:-) Loved reading it:-)

  7. Nice post dear! For me, the logo doesn't matter, it's the quality of the product that counts! :) Anyway, thanks for dropping by my blog! Followed you! Hope you follow mine as well :)

    XO, Mish
    PS Win a pair of circle lens on my blog!

  8. You write such insighful posts! This one is especially good!


  9. really nice blog :)
    love it :)

    I follow your blog now :)

    thanks for nice comment on my blog :)


  10. WOW!!! what an interesting article- I never thought of it like that! wow... so true though. I guess if I saw it I would associate it with the fake product. :) I am your NEWEST follower GFC! I hope you can stop by, let me know what you think of my blog and follow back now too! HUGS from USA!

    God bless,

  11. thanks for your comment on my blog hun, I'm following you now! I look forward to looking at your posts, keep up the goed work :) mwah xx

  12. me ha encantado tu blog, te sigo! te invito al mío , tengo un SORTEO DE ARISTOCRAZY que te va a gustar :) Muak guapa


    MªJosé Fernández

  13. the bags looks amazing! your blog is very good and interesting :))


  14. gracias por tu bello cometnario, si la pase muy bien y te deseo un hermoso finde!

  15. Inspiring post and so well written.
    Thnaks for visiting Rue de Tres Chic. I am following you back, bloglovin and GFC.


  16. Your blog is great, it could follow each other?

  17. I don't like so much stuff with logo pattern, i feel like i'm a walking billabong of the brand, and it's not elegant al all... :S
    But if the logo is no too big or the print very cute, i don't matterr very much! ;P


  18. you have a really interesting blog, keep it up!


  19. I loved reading this article, totally agree with you... I really enjoy your blog...

  20. thanks for visiting my blog... following you now dear....love your blog...
    hope to see you back on my blog soon...

  21. Uf quien pudiera tener estas cositas amiga!! jaja genial tu post!!!
    Un besote!!


  22. Este comentario ha sido eliminado por el autor.

  23. Luxury should scream durability in my opinion. Not the brands name all over the item. It's a shame that you are correct in the fact that Logos have hurt a lot of luxury brands. I've did the brand whore thing through my early college days. It sends out a bad message on what fashion really is.


  24. Very interesting post. I was a logo chick when i was a teenager :-S.

    Thanks for visiting my blog.


  25. I'm really not NOT not a fan of branding...I'd much rather choose/wear something really beautiful and well made that's not a super recognizable brand! I'm glad that labels are starting to diminish in popularity.

    Following your blog :)

    <3 Cambria

  26. Pues tienes razón, viendo un bolso con el logo de LV o chanel es inevitable preguntarse si será auténtico o no :)

  27. Thanks for your visit to my blog <3 you have a really nice one :)

    kisses sweetie


  28. Este comentario ha sido eliminado por el autor.

  29. Thank you for this post. I completely agree. Now that there are so many knockoffs of these brands when I do see the logos all over the place on one of its garments it tends to look tacky to me.


  30. Hola Nat!
    Mil gracias por tu visita y tu comentario
    Gracias por quedarte eb el Dolce Fsr Niente. Aquí me quedo yo también pq lo q he ojeado me gusta.
    Qué bueno este post!!
    Ainsss no soporto las copias, los plagios, los clones!!!
    Yo soy compradora,lo que puedo, de marcas de las llamadas "de lujo", sobre todo bolsos, zapatos y camisetas y chaquetas (me parecen básicos que duran toda la vida)
    Me molesta que se hagan copias absurdas, es una cadena q terminará destruyendo la industria. las marcas deben pagar precios muy altos por calidad, diseño.. más impuestos, sueldos... Y q se les copie todo lo q sacan es terrible

    Jamás he comprado una imitación ni una copia, y es más, me molesta hasta q se hagan cosas "parecidas"
    Por otra parte, el quiero y no puedo de la gente compradora de "imitaciones" dice mucho de q clase de gente son

    Enhorabuena por este post y ojalá mucha gente esté de acuerdo contigo!

    Mil besos y nos vemos


  31. Aww thank you. it is true! :) And i do feel like the gospel of LUKE is so prevalent in this season of my life. Did you check out the BASI network yet/ I am not sure if I told you about it! I would absolutely love if you would join us! Please send me an email or comment if you want to join it! bloggersagainstsocialinjustice.blogspot.com Be sure to follow- BASI has FB, and twiitter too! Reaching out to help spread awareness of social injustices and do our part to help end them!

    God bless,

  32. Muchas gracias por pasarte por mi blog y dejar tu comentario.
    Me ha gustado el post, yo he visto a mucha gente ordinaria con grandes marcas, es más parecia el arbol de navidad de las marcas y cuando el logotipo sea mas grande mejor para que se lo vea todo el mundo, y para mi gusto eso es muy ordianrio, es más a mi me gusta que no se vea el logotipo


  33. Odio las imitaciones, con los años he aprendido que si tengo algo que sea bueno, sino paso de comprarlo, porque es una horterada, y "canta a la legua". Besos
    Pd: Te sigo.

  34. gorgeous bags :) but the fake ones are awful..

  35. Acabo de descubrir tu blog y me encanta. A mi no me gustan las imitaciones, prefiero tener un solo bolso que 100 malos. Visita mi blog y si te gusta nos seguimos. Un beso guapa.

  36. Natalia!! Gracias por tu comentario!! Gracias a el he podido descubrir tu blog, me ha encantado de verdad!! Este post es genial!! Comparto totalmente tu idea, ademas soy de las que reconoce las falsificaciones a kilometros de distancia...., hay bolsos preciosos en Zara, Uterque etc... que son tambien elegantes..., ademas hay que pensar lo que hay detras de esos bolsos y la pobre gente que los hace... Bueno despues de todo este te digo que te sigo desde ahora mismo!! Un besazo!!

  37. Natalia, you make great points in this post. While I've always envied the huge logos in the fashion industry, I can't always afford the brands, so I've turned to more affordable means with look a likes in different stores. I don't necessarily buy knock offs but I buy similar looking items. The other day I actually saw a mini Celine tote at Rue 21 and I was shocked, wouldn't the company sue the crap out of Rue 21 and the distributors? Probably, but most importantly I feel that we should all be able to express ourselves through fashion no matter what the budget. Thank you so much for visiting my blog, I really appreciate that you even took the time to leave me a comment!



  38. gracias por comentar, me ha gustado mucho el post, a mi siempre me han gustado los logos muy discretos

    te sigo!



  39. What a serious issue has been addressed here. I myself see so many fake products with *made in china* tag which are unbelievably similar to what the registered labels sell. And here girls carry these fakes with so much pride, as if they actually own the originals. :|

    Anyways thanks for stopping by my blog.I am following you back ^_^ Keep in touch <3


  40. Olá, adorei seu blog e já virei sua seguidora, se tiver um tempinho venha conhecer o meu blog, ficarei muito feliz e se gostar me siga!


    Se for possível me ajude e curta as fanpages do blog:


    Beijão ♥

  41. of course following u back, great blog, interesting post

  42. Qué razón llevas Natalia; y todos los que compran articulos falsificados solo por llevar el logo de una marca también me parece mal. Lo importante es la calidad. Bueno wapa, que me subscribo y me quedo por aqui; gracias por visitar mi blog cielo.


  43. I follow your blog..I nominated you for the Liebster Award..check it out on my blog!!:)


  44. Love this post =)!! thanks for your comment on IFB!! Would love to follow each other=)


  45. Thank you for this post. De acuerdo contigo.

    Now following you!


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